Quickly Answered Questions (Q.A.Q.)

Background

Fuzzy Duck opened it’s doors in August of 1993, and prides itself on being an active and positive partner in their community. Some of the organizations we are involved include The TwinWest Chamber and The Greater Wayzata Area Chamber of Commerce. We are also long time members of The Better Business Bureau. We support and participate in charities, non-profits and causes, including Hammer, Courage Center, various educational programs, and environmental efforts.


As a boy growing up on a small farm in Southern Minnesota, the founder of Fuzzy Duck, Eddie Ulrich, spent much of his time sketching and pushing his imagination to the limits. He quickly gained a modest reputation for being able to draw and because of that, he was often asked to do artwork for everything from small area businesses to lemonade stands.

One such project was for an area farmer who wanted a simple sign to advertise some ducklings he was selling at an upcoming flea market. Not unlike young Eddie, the ducks possessed unique features that lent themselves to illustration – so he drew a little cartoon duck and in stylized letters wrote “Fuzzy Ducks for Sale”.

Although the farmer was puzzled by his choice of adjectives, he used the sign and he sold every last duckling within the first half hour of the flea market. In fact, the sign drew so much attention that the farmer received inquiries as to whether he had any more “Fuzzy Ducks” at home. He couldn’t understand all the fuss over common ducklings – especially in a farm community.  What he didn’t realize was that our young designer had made them into more than just ducklings – he had given them a unique graphic identity that set them apart.

It wasn’t until our founder’s college years while earning degrees in advertising and graphic design that he looked back on this “Fuzzy Duck” project and realized that he had combined a visual identity with a memorable name and in doing so had differentiated the product and called attention to it. Wasn’t that what successful design was all about?  So, when Eddie started freelancing as a designer, he did so under the name Fuzzy Duck!

After college, Eddie spent a few years working for a marketing firm and then a Minneapolis-based Ad Agency.  After this work experience, an opportunity presented itself for Eddie to go into business for himself. He strongly thought about naming his company something a little more professional than Fuzzy Duck – perhaps Drake Communications would create a more professional image. The reaction he got from his existing clients and friends, however, was overwhelming – “…keep the Fuzzy Duck name, we love it!” So, knowing that the client is always right, he kept the Fuzzy Duck moniker and started his company.


Fuzzy Duck currently has 9 full time employees, including project manager, social media specialist, and several designers, illustrators and developers.  We also have several talented freelancers ready to lend a hand whenever necessary.


Peacock Promotions was founded by the owners of Fuzzy Duck in 1998 to service the promotional product needs of their existing design clients.

In spring of 2007, Peacock Promotions took on new ownership and at the beginning of 2009, the owners moved the business to a new location in Minnetonka, MN.

Fuzzy Duck and Peacock Promotions still collaborate from time to time to serve their mutual clients. Visit the Peacock Promotions website.


Client/Potential Client Questions

Many reasons but here’s a quick list of 10:

  1. Experienced, senior-level talent, without stress-level pricing
  2. Strong client relationships, credibility, and good faith
  3. Embracing of current and upcoming technologies, innovations, and industry standards
  4. Wide array of services to meet any client needs (one stop shop)
  5. Experience with massive variety of client industries, budgets, and business sizes
  6. Award-winning, unique, and highly-regarded design and creative
  7. Gives back to the community and other worthy causes, with contributions of time & talent
  8. Pride of customer care in creative processes, fun experiences, and excellence of service
  9.  More than 21 years of industry knowledge and achievements in business
  10. Out-of-the box thinking, results-driven strategies, and proven expertise

Plus, we’re just fun to work with.


Fuzzy Duck prides itself on being a ‘one stop shop’ for many of our clients, and therefore offers a wide array of services:

For a full list of our services, visit our SERVICES PAGE.

Don’t see something you need? Email us and if we don’t do it, we can put you in contact with someone who does.


Fuzzy Duck works with all different kinds of clients, ranging from the medical industry to entertainment! With a wide range of services and project descriptions, project budgets range from small to large, and always get the same fantastic service and quality of work!


No. Initial project meetings and proposals are free, and allow the Fuzzy Duck team to determine the parameters for timing and pricing of the potential project, allowing for delivery of a proper proposal.

For certain web-based development projects, Fuzzy Duck sometimes does charge to create a spec document – which can then be used by the client to solicit other estimates.


We accept cash, checks, and the following credit cards: Visa, Mastercard and American Express.

We also accept Itex* for our logo, print design and illustration services.
*Subject to project nature, amount, and Fuzzy Duck approval.


Here is a typical scenario for a project at Fuzzy Duck:

  1. Project introduction meeting with client to discuss project background & speccs
  2. Project proposal given to client
  3. Proposal approved, signed and returned. Down payment for project due
  4. Initial concepts for project, as outlined in proposal
  5. Refinement and development of project, as outlined in proposal
  6. Project approval
  7. Implementation/fulfillment/launch. Balance for project due

Opportunities

Yes – you too can become a Duck!  Fuzzy Duck prides itself on our culture and great people including a core group of senior-level, ambitious, and extraordinary talent.   We also have a network of dependable freelancers that can jump in when we need an extra hand. We will accept applications in various job categories, but our main interests are in web design and development, illustration, sales, account management and strategy!

Please send your resume or work samples to info@fuzzyduck.com.


Yes! Fuzzy Duck has hosted internships from time to time, and we’re always willing to do informational interview and portfolio reviews.  Send your inquiry, resume or work samples to info@fuzzyduck.com.


SEO

Check your content:

The best practice is to ensure that your site has a fair amount of content and that the content within your site contains the keywords that you would like to be found as; this is called keyword density. The higher your keyword density the more likely your site will be found.

The difficult part for most clients is to work the keywords into the content so they sound natural within the copy. While we want a high keyword density within the pages of your site we don’t want them keywords to be thrown in haphazardly or in spammed nature. This will have actually have a negative impact on your site’s search engine performance.

Geographic Terms and Titles

If your company has services focused in specific regions then it is important to include those areas within your site’s titles and content. Many people will begin their searches with the geographic area that they are in “Minneapolis Landscape Maintenance.”

Much like the keywords discussed earlier geographic keywords can be worked into your site’s content and titles in a natural way. You could also take it a step further and create individual landing pages that contain targeted content for specific geographic areas.


Ongoing SEO service consists of monitoring and suggesting/making changes to your site’s content or structure in order to maintain and improve your site’s performance. For this you can always utilize us, or a preferred SEO partner. The cost of ongoing SEO service can range in price depending on the level of monitoring and reporting you are looking for as well as the involvement of making changes to the site’s content / structure. Most small site contracts will start at $200 – $300 per month but can increase in cost along with the amount of services performed.

For most sites we would recommend not starting any SEO maintenance services for 30-60 days after the new site launch. This is simply due to the fact that it takes time for your site to be indexed by the major search engines and for changes to start appearing from the old site to the new. If your site is brand new you will want to wait 30-60 days after your site has been indexed for the first time by the major search engines.


If you don’t feel like you can be the William Shakespeare of SEO, then you’re in luck – Fuzzy Duck offers SEO copywriting services. The cost of this service will vary according to how much content you are able to provide to us and how complicated your content would be to adequately write.


SEO is an ongoing effort to improve and maintain your site’s performance within search engines. There are many things that go into your site’s performance within search engines. Fuzzy Duck follows web standards to ensure a site is capable of being found and allows for any additional ongoing efforts in this area.


Social Media

Social media is a form of online communication allowing your business to shift roles of the content generator and the listener. Joining online social networks allows you to create conversations and to be a part of other’s conversation by providing content, commenting, and sharing information. Social media has become influential because of the constant two-way communication, allowing your “voice” to always be a part of the conversation.


Staying current on marketing and advertising trends these days includes adding social media. Traditional marketing and advertising costs can amount to thousands of dollars and the effectiveness and value on the return on investment can be difficult to judge. On a budget, it can be hard for a company to cover the entirety of what they do through traditional marketing. By utilizing social media, companies have the opportunity to generate specific messages for their target audience and create conversation for all to see and be a part of. Social media allows potential for increased brand awareness, higher website traffic, and will create a positive identity with your audience.


Creating an effective social media strategy can generate positive exposure, increase brand identity, drive web site traffic and create conversation with consumers. A strategy can also potentially increase revenue, generate feedback, and help you obtain new customers or clients. Building a community with your employees on social media will create a solid online presence. Having a voice will allow your business to build or reconstruct the image that is being talked about. Also, being a part of social networks allows your business to connect with past and present customers in a unique way.


In order for social media to be effective, your business needs to be consistently present in the online community. Time can be a crunch, so being selective about what information to post is important.

Fuzzy Duck is here to help you with both creating and providing continual posts and comments to your social media accounts. You can spend zero time on social media and still produce rich content-based information to your followers and friends.


Developing a strategy plan for social media does not generate immediate results. Establishing a social presence and audience takes time. There are many ways to generate followers when starting out. Your business needs to build a web presence that is consistent and leave people wanting more.


Having objectives from your marketing plan already in place will allow your social media strategy to remain cohesive and consistent with your brand message. Staying consistent with fonts, colors and images is an important objective to be implemented in your social media strategy. Depending on your goals and objectives what you publish on social media should contribute to that goal.


Social media marketing is no different than standard print marketing in terms of keeping your eye on the competition. As a business, you want to know or see what competitors are doing differently. Social media allows you to learn from your competitors and obtain new ideas on how to interact with your audience.