What can be done to help my site’s SEO without additional or ongoing services?

Check your content:

The best practice is to ensure that your site has a fair amount of content and that the content within your site contains the keywords that you would like to be found as; this is called keyword density. The higher your keyword density the more likely your site will be found.

The difficult part for most clients is to work the keywords into the content so they sound natural within the copy. While we want a high keyword density within the pages of your site we don’t want them keywords to be thrown in haphazardly or in spammed nature. This will have actually have a negative impact on your site’s search engine performance.

Geographic Terms and Titles

If your company has services focused in specific regions then it is important to include those areas within your site’s titles and content. Many people will begin their searches with the geographic area that they are in “Minneapolis Landscape Maintenance.”

Much like the keywords discussed earlier geographic keywords can be worked into your site’s content and titles in a natural way. You could also take it a step further and create individual landing pages that contain targeted content for specific geographic areas.


Category: SEO

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