The holidays are here and QR Codes are everywhere. You see them on billboards, shopping catalogs and even in stores.
However, a lot of people don’t know how to effectively use QR Codes to see what is behind that black and white square blob. According to MarketingCharts.com, only 30% of consumers understand the purpose of QR Codes.
So how do you scan one? What will it show you? Below are a few steps to effectively use QR Codes whenever they catch your eye.
1. Find a QR Code Reader App
On your smart phone, find the app store and in the search box type in: QR Code Reader/Scanner
A list of FREE QR Code Readers/Scanners will be listed
Pick one you feel is best and install it on your phone
Recommendation: If you own an iPhone, the app “I-Nigma QR Code, Data Matrix and 1D Barcode Reader” is a great one to use.
2. Using the QR Code Reader App
When you find a QR Code you would like to scan, click on the QR Code Reader app and it should look like you are looking through a camera
Here is an example of what you may see when you use your app to read a QR Code:
3. What do you see?
The scanner will read the QR Code and you will be taken to a link. This link may contain a website, video, contest, etc. You never know until you scan!
When I scanned Fuzzy, this is what pops up from my QR Code Reader:
Now you try! Practice scanning Fuzzy on your own phone.
For more information on how your business can use QR Codes, read “What Is That Thing?”