Don’t let the winter blues bog down your business marketing. This time of year especially, there is a real opportunity to draw audiences back in by infusing a little life into your marketing game! You don’t have to reinvent the wheel or launch a huge new initiative to draw in more customers. You might just need a little shake-up to catch the right person’s eye. Here are some ways to spice up what you’re already doing and take it to the next level.
Animate your logo: You know how your logo looks in black and white, how it looks in color, how it looks laid vertically, and horizontally, but how would it dance? You read that right: How would your logo dance?! Maybe it would move with a friendly little bounce to it. Maybe it would slink smoothly onto the screen. Animating your logo gives your brand a whole new dimension of personality and creates another mechanism to generate brand awareness. Use an animated logo as a moving profile picture, at your tradeshow booth, or in your email signature. It could also be a smooth way to brand video content you’re already producing. There are so many places to grab attention and be that much more memorable!
Amp up your copy with a smiley friend: Emojis have been proven to increase engagement on social media and in email subject lines if utilized correctly. They’re a great way to infuse a little branding into your text and to stand out in a sea of words. Evaluate whether or not your target audience uses emojis in their own communications and then mirror that. It’s easy to test out and adjust as you go! Read a deep dive on sprinkling emojis in your copy here.
Make an infographic move: Infographics typically convey statistics and information in a more dynamic, visual way than just straight text. You can double down on that dynamic quality by making some elements of the image move. This has the potent effect of working to captivate viewers and performing better in social media algorithms with a preference for movement. Your content will be more unique, memorable, and provide a completely new experience. What’s more, the very same moving infographic could be formatted in all kinds of ways to be included in email blasts or added to a longer animation.
Publish a blog: When’s the last time you published a blog post? I get it, blogs can be time-consuming to write and difficult to actually sit down and accomplish. But they can really enhance your business’ website and content. They work to increase your website’s SEO by upping your page count and developing your content repository; therefore making it more likely for search engines to serve your site up in search results. Additionally, blogs can serve as a great base to pull from as you develop other content. Writing a few social media posts will be that much easier with a blog to draw on! You are the experts in your business and industry; there is so much you can share. And a blog of any length is better than none at all.
Enhance your site’s user experience: Maybe you feel the copy on your webpage is top notch and you’ve freshened up the images but are still searching for a slick new way to engage visitors. One way to connect with your audience in this space is to add a little action to the page. For example, a ticker of products sold, a gently flashing call-to-action, or a moving “above the fold” visual. These animations, no matter how subtle or bold they may be, will make your website more interactive and interesting. Animating elements of your site gives you one more way to tell your story AND drives viewers closer to a desired behavior.
Sometimes you just need to try a little something different. A lot of marketing involves trial and error and a willingness to test out some new strategies. Tune your audience back into what you’re working on by leveling up your existing marketing.