When animating Sammy, we started by establishing a clear understanding of how and where the animations would be used within the Eagle’s Landing marketing. After learning more about the intended uses, we brainstormed different concepts of the look they were going for. Did they want Sammy to fly in a circle? Take a big swoop before landing? After honing in on the specifics, our team used both new visuals as well as existing assets from established poses to stay within established project budgets.

The first couple animations were fairly simple with Sammy giving a friendly wave as well as flying in and landing on the logo. The editable aspects of both the animations as well as the static poses allows them to be used in a ton of different ways, adding even more value to this work.