In a fragile economic state such as this, it’s a natural instinct to want to ‘cut back’ on anything that isn’t absolutely essential. For many businesses, this expendable area includes marketing. While businesses battle to take customers away from you, it is easy to feel like there aren’t affordable options to defend yourself with quality marketing. The answer is to make your dollars work harder, using targeted spending strategies and communications that work.
Here are a few ideas:
- Transition your current static or Flash website into a dynamic database driven site using a content management system. This will reduce on-going maintenance costs and improve your ability to control and update content throughout your site. We have the web design and development talent to get you on your way to reducing your on-going costs and increasing your online effectiveness.
- Do a postcard mailing. When it comes to an affordable, personal, printed touch to get you back in front of your customers, you really can’t beat a postcard – especially when you are having a special sale or promotion!
- Rethink your media. Are your marketing dollars offering you the best return of investment? You may not be marketing in the right place or right medium. We can help you identify complimentary marketing strategies to build, grow and maintain your business.