Small Team, Big Waves

Our Founder – Eddie Ulrich’s career in creative marketing originated while growing up on a farm where he spent much of his time with a sketchpad and his imagination. Even as a young boy, his artistic ability lead to small jobs like creating signs for the local grocery store or painting a logo on the side of a livestock trailer. This eventually led to a local farmer asking little Eddie to create a sign to advertise ducklings he would be selling at a flea market.

Instead of simply painting “Ducklings For Sale” in red paint, Eddie designed a sign featuring a cartoon image of a duck with “Fuzzy Ducks For Sale” in stylized lettering. The farmer wasn’t sure why but the sign attracted enough attention to not only sell all his ducklings but it also generated requests for more “Fuzzy Ducks” he might have back home.  Even more interesting was the fact that there were plenty of regular ducklings still available for sale from other farmers.

Years later, while studying graphic design and advertising in college, Eddie looked back on that project and finally realized what had made that sign so successful. He had given the product a distinctive name and combined it with a strong visual brand which made those ducklings different in the eyes and minds of the consumer. It was a eureka! moment for Eddie and made him even more excited for his future career. So, when he started his freelance design business, he named it Fuzzy Duck in honor of his first client win!