What’s In A Name?
Selecting a business name is more than just a legal formality, it’s a key aspect of your brand identity. A name should be memorable, speak to your products and/or services, and help establish your overall brand personality and positioning. It sets the tone for how your company will be perceived by your target audience. The name will appear on everything associated with your business, so you’d better love it!
A tagline often accompanies a name as a phrase that further communicates your business’ mission, purpose, or benefits in a clear and sometimes entertaining fashion. The main goal of a tagline is to provide a point of greater connection and insight for your brand. Explore the possibilities of name and tagline creation and choose a combination of words that suit your business perfectly.
- Differentiate yourself
- Establish credibility
- Build name recognition
How We Help
The brand strategists and wordsmiths at Fuzzy Duck will work together to perfect the right combination of words to represent your company and its offerings. Names can be on the nose or a little more abstract; it all depends on your style and goals!
Meeting
Through a series of questions and word exercises, we will uncover your inner brand vision that will guide us in the name selection process.
Research
We’ll conduct an exploration to determine name strength, domain availability and avoid similarities to existing names.
Development
Refinement continues as we narrow down the options – using our established goals as a guide.
Featured Projects
Case Study
Amid a change in ownership structure, the firm needed a comprehensive rebrand: A new name, logo, website, and message. See for yourself!
Case Study
Simply Gutters wanted to enhance its client base and image. Fuzzy Duck aided with branding, a mascot, logo, website, and truck wraps.
Case Study
Maverick Wood Products needed a logo and visual brand as unique as their business. We developed assets full of texture and personality.
Case Study
From the first seed of an idea to a full-blown business, we worked with Bold Vision to create their brand and launch their company.
Case Study
Fuzzy Duck collaborated with CōV to bring this restaurant to life, handling branding, menus, website, copywriting, social media and more.
Project Profile
Lawn Doctor approached us with the opportunity to create an illustrated mascot for their company. The only must-have? It had to be a pig!
Case Study
How we visualized a brand and amplified the services, personality, and commitment to client service that make them so special.
Build Recognition
Naming
Set the tone for how your company will be perceived with an impactful name. You’ll receive a curated selection of naming options that truly reflect your brand.
Tagline
Create a tagline tailored to further communicates your business’ mission, purpose, or culture in a clear, entertaining fashion.
Additional Services
Naming & Tagline Gallery
