Bold Vision Productions
Becoming Bold
Building this new venture from scratch required first understanding the intended look and feel of the would-be company, as well as its ideal audience. Fuzzy Duck facilitated an in-depth interview and discussion process, going through branding exercises and putting (metaphorical) pen to paper. Once we had a shared vision of who this business might grow to be, we started the iterative process of naming the organization. Bold Vision Productions was carefully chosen to reflect the energetic, high-impact style of the client’s videos.
Crafting Key Messaging
We emerged from this heads-down process with their mission, values, and messaging reflective of their unique brand voice and style. Based on our discussions, Fuzzy Duck crafted language that was bold, modern, and exciting. Alongside valuable internal messaging, we developed key talking points, key headlines, and service descriptions. The resulting language formed the basis for content on their website, social media, and other platforms. This equipped the client with a consistent brand identity to draw upon for future content and decision-making.
Matching Visual Tone
Our design team created a visual identity to match the high-energy associated with the Bold Vision name and brand voice while nodding to their services. The team explored a range of styles for focus and aperture icons that could be included to make instantly clear Bold Vision’s specialty. The logo design process fuses typography and illustration to create a cohesive visual brand. Ultimately, they landed a thin, clean typeface and on an aperture icon with a stylized “B” to give the impression of motion. The result is a high-end, electric logo conveying forward-thinking and personality.
Putting It All Online
Given the visual nature of Bold Vision’s work, it was important to impactfully display their stunning videography while incorporating their brand-new branding. An auto-playing video banner in the first section of the site instantly introduces the visitor to the Bold Vision-style. The site is as user-friendly as possible with an embedded contact form, clear calls to action, and key benefits of working with Bold Vision. It was a blast seeing all the elements come together as a digital home for the brand.
Marketing You Can Grasp
Once the core aspects of the BVP brand were firmly established, we moved on to printed assets like business cards, sell sheets, and brochures. These are designed to make a strong in-person impression consistent with their digital presence.
Go Boldly with Purpose
As Bold Vision Productions’ creative marketing partner, Fuzzy Duck worked collaboratively to transform a dream into a reality. Building the brand from the ground up, we first concentrated on developing the core elements of messaging and visual branding to give the brand a firm foundation to grow on. We showcased these developments and the videography of Bold Vision Productions on a dynamic, user-friendly site where potential clients can easily connect. Now, a growing business, we continue to support their marketing via print design and ongoing maintenance. Through our work together, Bold Vision Productions is ready to go out into the world with a professional brand and business set up they can be proud of.
