CōV Restaurants
Crafting Captivating Content to Elevate Dining Experiences
Managing CōV Restaurant’s social media involves curating engaging content, building a strong online presence, and connecting with customers to enhance the restaurant’s online image and reach.
Branding
Creating the CōV branding began with the restaurant name itself which involved some unexpected and last minute challenges.
The concept’s original name was actually “CRU” and as names tend to do with repetitive use, it had lodged itself in the minds of everyone involved in the restaurant’s development as the only name that made sense. It just sounded right. So, when the owners were informed that the name CRU may not be as “available” as they had thought, it was quite a blow. They needed a new name – one that ideally had 3 letters, started with a C and had some kind of tie to water. It seemed like an impossible task. So, they enlisted Fuzzy Duck’s creative help and after several brainstorming sessions, Fuzzy Duck presented them with a very short list of possibilities with one strong recommendation at the top – CōV. And the rest, as they say, is history.
With the new name approved as the best possible alternative, the visual brand was finalized and guidelines were created for its consistent use.
Menus, Happy Hour, & More
With branding guidelines in place, prepped art files were designed and provided to 3rd party vendors for the implementation of the brand into all aspects of marketing and environment. From takeout packaging to external signage and the website – everything had to present a consistent and unified visual branding.
One of the most important printed pieces for CōV – or for any restaurant for that matter – was the menus. A well-designed menu involves far more that simple typesetting in a legible font – it involves engineering of the content. Everything from popularity to profit factored into the decisions around item placement, and all while keeping the layout easy to navigate for the patrons.
There was also the matter of practicality when producing the menus. The printing method selected had to allow for anticipated changes in the first few months of business – changes that could be made quickly and without being cost prohibitive.
Once the look and feel of the menu was established, the remaining pieces, such as table tents and promotional signage, came together smoothly and naturally.
