Prior to their work with us, Dream Duffel had launched a successful product line, but struggled with the capabilities of their ecommerce solution. Fuzzy Duck worked closely with the client to understand their business requirements and goals. With the client’s requirements documented, we began to architect the new ecommerce solution. Magento was selected for its robust core features and extensibility. We then designed a custom storefront and migrated the client’s products, customers, and order history to the new ecommerce platform. Since the official launch of the site, we have helped the client to grow and adapt their online business as technology and requirements change.

With the client’s ecommerce presence established, Fuzzy Duck went to work on creating Dream Duffel’s digital marketing strategy. This strategy consists of a mixture Fuzzy Duck-managed search and shopping campaigns, as well as self-managed social, email, text, and customer engagement marketing efforts. The result is a multi-point marketing effort that keeps the client in front of their audience throughout the customer buying experience.