Simply Gutters
The Approach
We developed a friendly and inviting character that would be incorporated in their logo and can stand independently. The use of blue tones and a happy character to represent Simply Gutters offers a friendly and inviting feel to any customer looking for a gutter installation service. It also nods to the process and helps set an instant expectation for what customers can expect when working with them.
After trying several different styles and hairlines for this friendly face, we found the right combination! Not only does he feature in the Simply Gutters logo, he also makes an appearance on their website holding a sign with a call to action on it. This visual callout makes clear what the desired action on the web page is – adding to our on-site conversion goal.
The final character works to represent Simply Gutters’ approachability and customer appeal.
The logo design process began by providing the Simply Gutters team with a branding survey to determine their general style and preferences. They also provided us with a number of other logos they admired and what they liked about them, which was very helpful in streamlining the process. We brainstormed type treatments and how they paired with our welcoming mascot friend. Once that was completed, we experimented with different color combinations, having the Simply team select which one was just right. Finally, we created logo versions with different orientations to enhance their usability across different applications. And, voila, a complete, clean logo for Simply Gutters was born!
In order to achieve our goals of improving the professional look and feel of the website and its ability to convert, we developed a new, easy-to-update website for them. The site maintained their newly established branding, showcased their services, and allowed potential clients an easy way to make inquiries. As part of the final delivery, we trained the Simply Gutters team on the website’s inner-workings so that they could be empowered to make future updates as necessary.
Truck and vehicle wraps are standard marketing elements in service-based industries where businesses drive to their clients. We designed custom wraps for Simply Gutters’ trucks and trailers, tapping into passive marketing opportunities while on the go and at the job site. Have you spotted these out and about?
The Outcome
Through our work with Simply Gutters, we gave this small business a whole new outlook on their business and the power of marketing. The experience affirmed for us just how critical having a clear brand, consistent messaging, and a strong online presence is. The ability to stand out from your competition with a professional look naturally attracts clientele. Chris said it best himself:
“It was the hardest money I have ever spent but it was worth every penny and I would do it again in a heartbeat. I can now focus on my work and let the website work for itself. I get compliments daily on my branding, truck wraps, and website. I instantly noticed that the type of clientele I was getting had completely changed. Our business went from looking like a small ‘mom and pop’ business that would give them the cheapest quote, to a reliable company that customers could trust and invest in a quality product and results. People were willing to wait and book out further and sign contracts because of the level of professionalism Simply Gutters portrays.”
It’s hard enough trying to survive in this erratic market and without a strong brand and online presence. Making these investments can provide so many short and long-term benefits. We’re sure you won’t regret it.
