Case Study

Maverick Wood Products

Maverick Wood Products - Initial Logo Sketches
Logo Design

Incorporating Natural Textures

The logo design process focused on creating a graphically striking image that incorporated the natural texture and beauty of wood. Through this, the idea of a lumberjack character came into conversation. While he wasn’t incorporated into the logo, he was developed for use in other marketing elements.

Maverick Wood Products Logo
Maverick Wood Products Illustrated Postcard Designs
Web Design

Building a Website

Elements created for the local ads were additionally used on the Maverick Wood Products website. The illustrations featured across the site make it stand out in this industry. Dedicated pages make clear their service categories and product focus. Language throughout communicates both their selling and buying processes. Other notable features we incorporated include an online payment system and career portal.

Maverick Wood Products Website

A Cohesive Brand

Throughout our work with Maverick Wood Products, we were able to consistently develop elements that built on each other and worked cohesively. The launch of the company was a large, coordinated effort that implemented essentials and included details, resulting in a well-rounded brand foundation to drive success for years to come.