Incorporating Natural Textures
The logo design process focused on creating a graphically striking image that incorporated the natural texture and beauty of wood. Through this, the idea of a lumberjack character came into conversation. While he wasn’t incorporated into the logo, he was developed for use in other marketing elements.
Local Ads
Local ads raising awareness for their wood buying initiative as well as their lumber sales were produced as a collaboration with our illustration and print design departments. The ads feature custom illustrations full of texture and dimension, further developing a unique style for Maverick. The final ads have clear messaging and are visually engaging.
Building a Website
Elements created for the local ads were additionally used on the Maverick Wood Products website. The illustrations featured across the site make it stand out in this industry. Dedicated pages make clear their service categories and product focus. Language throughout communicates both their selling and buying processes. Other notable features we incorporated include an online payment system and career portal.
A Cohesive Brand
Throughout our work with Maverick Wood Products, we were able to consistently develop elements that built on each other and worked cohesively. The launch of the company was a large, coordinated effort that implemented essentials and included details, resulting in a well-rounded brand foundation to drive success for years to come.
