Laying Your Business’ Foundation
Writing about yourself isn’t easy, but the sooner you find the words to describe your business and its goals the better. Overall Strategic Messaging digs into the heart of your business to guide that process and provide you with a base of go-to, on-brand content. You’ll easily be able to share your story in a way that feels natural and true to your business. This foundational step will help you communicate to anyone just what your company does, how you do it, and who you do it for. Give your business and its marketing something to rest on and get a resource to return to when creating future content.
- Get ready-to-use content for your business
- Better understand your brand identity
- Have a great answer to the question “What do you do?”
Give Your Brand Words To Stand On
As we develop your strategic messaging, we will thoughtfully consider your needs relative to your industry and target audience and tailor your deliverables accordingly. Our ultimate goal is to provide you with a branding blueprint and marketing copy to set you up for success in most any medium.
Interview
Through conversation, we’ll gather the background on your organization to capture the personality of your brand and key information for your customers.
Development
We’ll generate ideas and options for your messaging based on our conversation, industry research, and our expertise before sending for your review.
Refinement
Based on your feedback, we’ll build on your content until you’ve got a complete base of strategic messaging.
Overall Strategic Messaging Projects
Find The Right Words
Internal Organization Messaging
From mission statements to target audience identification, get clear on who your business exists for and why.
External Marketing Messaging
Once you know who you’re talking to, start connecting with your audience.
Additional Services
Target Audience
Hone in on the top traits of your ideal customers.
Differentiators
Identify the key elements that make your business truly unique.
Elevator Speech
Tell people what your business is all about in a concise and conversational way.
Core Values
Define what’s most important to your business and present it in a way that draws like-minded clients.
