Zantigo
Zantigo is a widely-recognized local restaurant chain with a history as rich as their ancho fries. With four locations across the Twin Cities metro, their Mexican-American menu includes favorites such as flavorful grande burritos, zestily seasoned ancho fries, and their signature chilitos which have been delivering cheesy-chili goodness for years.
As Zantigo’s dedicated marketing partner since 2021, Fuzzy Duck’s major undertakings include the initial revamping and ongoing management of Zantigo’s website, enhancing and establishing standards for their visual brand, and management of their social media growth. Our marketing partnership involves a monthly cadence of big-picture strategy, implementation and ongoing management. Fuzzy Duck has also been active in recommending several project-based initiatives to help supplement and enhance their established marketing efforts.
Integrated Digital Hub
Website design and development was a major part of our initial partnership with Zantigo as we took the existing site to the finish line. In addition to refining the overall look, we integrated third-party add-ons and service applications to allow for online ordering from their four locations. Additional ecommerce integrations allow the sale of apparel and gift cards through the site. We saw to it that their bright colors and visual brand elements were incorporated throughout the website to deliver the full Zantigo experience.
A Little Extra Zip
Websites are often static, but they don’t have to be! Motion graphics add eye-catching pizzazz and an overall curated appeal to typical motionless sites. We used this proven strategy to draw viewers into Zantigo’s rotating limited-time offers by showcasing them in this unique way. The added motion helps this often overlooked content type leap off the screen! We also incorporate animation into their social media efforts, capturing viewer’s attention for Zantigo special offers in a fun and impactful way.
Hanging With Our Zantigo Amigos
As manager of the Zantigo Facebook and Instagram accounts, Fuzzy Duck consistently coordinates, designs, and schedules posts on Zantigo’s behalf. We maintain and cultivate growth on the platforms by using high-quality, branded photos to promote their ongoing offers and showcase their menu items. You can count on us to entice you with some deluxe nachos when national nacho day rolls around! Zantigo’s fun, colorful brand was made to shine on social; we’re proud to contribute to their business success through these efforts.
Designing For Dining
Working with restaurants presents unique design and marketing challenges distinct from other industries. For example, we provide ongoing design support for their various menus, in-store and online. These, of course, involve the list of food items as well as illustration and graphic design elements that really help define the Zantigo feel.
Another unique element of marketing a restaurant brand like Zantigo involves delivering an in-store environment that supports the brand and enhances the guest experience. When you’re munching your chips and salsa, we want you to feel like you’re in a Zantigo! The space has a particular vibe that we’ve helped craft through custom wall art and murals in their locations.
Tangible Brand Elements
Taking our work into the physical realm, we mix and match Zantigo’s brand elements to create print materials like flyers, gift cards, and in-store signage. There are so many fun brand touchpoint opportunities in the restaurant world.
A True Creative Marketing Partnership
With much of our team working collaboratively on various elements of Zantigo’s initiatives, we’ve developed consistent branding for Zantigo on all channels. Working with a brand as fun as Zantigo is a real treat! With bold colors, a mustached corporate character, tasty food, and devoted fans, our creative team has a blast helping this brand flourish.
