Project Profile

Lawn Doctor of Greater Columbus

Lawn Doctor of Greater Columbus, a franchise lawn care business, approached us with the opportunity to create an illustrated mascot for their company to use in their marketing. The only must-have on their list was that the mascot was a pig! Lawn Doctor’s core values spell out the acronym PIGGIES. These stand for Positivity, Improving each day, Gratitude, Growth, Integrity, Empathy, and Service. So, our team of designers set out to create the perfect little addition to the Lawn Doctor brand with that in mind. They hoped a friendly pig mascot would illustrate (pun intended) these values.

Mascot Development

Following the initial presentation of ideas, our designers skillfully merged their individual design styles into a cohesive final version of the mascot. They added props that further expanded his individual personality. Ultimately, the character is featured wearing gardening gloves and a Lawn Doctor branded neckerchief, while pushing a fertilizer spreader – elements that resonated with the brand’s identity, industry, and values.

Lawn Doctor wasted no time in introducing their new friend to their audience. Their pig, called Parker, made his debut on social media, where he serves as a friendly and inviting face. His presence enhances Lawn Doctor’s brand, making it more relatable and approachable to customers and serving to embody their company values.