At Fuzzy Duck, our internal motto is “Listen. Think. Create.” We use this internally as a constant reminder that even the smallest projects require these steps in order to be successful. When discussing our process with potential or existing clients, we may use some fancier words like “discovery, strategy and implementation” but the core meaning is still there.
In recent years we’ve also latched on to an increasing number of analytic tools so we can better understand if what we created is really working and if so, why it is working and how people are reacting to it. With this valuable information in hand, we can actually begin the process all over again by “listening” to the data and coming up with different or altered strategies to implement.
As illustrated in the graphic, our process is more of an continuous cycle of discovery, strategy, implementation, analyzing and then discovering all over again. Through this process we can really start to refine a solution to its maximum effectiveness and efficiency.