To many, the differences between animation and illustration may seem obvious. Animators and Illustrators alike will be quick to explain the difference between these two visual mediums. But often, businesses will request an illustration when what they are really looking for is an animation to convey their message or vice versa. In this article, we will highlight the differences, provide several examples and give a basic explanation of the two and how they can be used.
The Moving Image
Animation is a series of images in sequence to simulate movement. Many things can be animated, not just characters! Illustrations can be prepped to have moving parts to become an animation. Even text with movement and the right design can be very eye-catching.
Animation draws attention!
Animation isn’t just for kids. Historically, the first animations were made for adults as a fun spectacle before their feature movie started. We see people every day but we don’t get to see shapes, characters and words move around in reality. Over time animation has become a great way to show the personality of a brand on multiple levels.
If you need to explain what your company does, but long segments of copy just don’t cut it for your audience’s attention span, animations are a great solution. With animations, you’re able to get across your message and the audience might even enjoy receiving it.