elements of a tweet

• short description – use catchy taglines, ask questions, tailor your content to current trends, character limit
• link – Twitter is very useful for driving traffic back to your website
• visuals/imagery – stands out against text in tweet streams/feeds
• hashtags – relevance & accuracy, overkill vs. optimal, sources to find them, developing your own unique hashtag
• mentions – The use of mentions on Twitter is growing in popularity now more than ever. With the majority of businesses now attempting to establish a presence on Twitter, the platform has become a viable communications channel for strengthening relationship – for both B2B and B2C industries.

Messaging & content themes

tweet frequency – daily

analytics – metrics to watch