Creating an effective social media strategy can generate positive exposure, increase brand identity, drive web site traffic and create conversation with consumers. A strategy can also potentially increase revenue, generate feedback, and help you obtain new customers or clients. Building a community with your employees on social media will create a solid online presence. Having a voice will allow your business to build or reconstruct the image that is being talked about. Also, being a part of social networks allows your business to connect with past and present customers in a unique way.