Looking The Part: The Value of Brand Consistency
Brenna Connolly
January 20, 2025

As a small business, having a logo that looks great and well-represents your business is part of what we at Fuzzy Duck consider to be a foundational part of marketing your business. And once you’ve got it squared away, it’s important to use it consistently – potentially even more important than simply just having one. For your brand to truly do its brand thing, it must appear consistently wherever your customers find you. That means you should have the same cohesive look and feel on your website as it is on social media as it is on your business cards. This helps customers recognize, trust, and remember your business.
And you don’t need a massive budget to get it right. A few simple steps can make a big impact. Brand consistency is not a fluffy marketing tactic you can do without – it’s an essential part of business success. Here’s why:
The Long-Term Benefits of Brand Consistency
Brand consistency is an area that more small businesses could do better in. While it does take some organization, it’s not all that difficult to execute, but it does have a huge impact on your reputation and perception with customers. To get started on the simplest form of style guide for your business, contact Fuzzy Duck today.