I’ve laid out my bait, but why aren’t more people biting?

Successful Social Media Managers are constantly on the lookout for new tools to build up enough engagement with their audience and, ultimately, drive more traffic back to the website to close the deal. After all, the more traffic you have flowing to your website, the larger your online sales potential grows, right?

If only it were that simple. Nurturing online shoppers through the various buying stages can be a time-consuming and draining process, which some may look back on afterwards as a waste of time. However, for those who take the time to map out a carefully planned cross-channel lead generation strategy in advance, it can make an incredible difference in the results you see from your efforts. Below are a few actionable tips to make your social media traffic generation strategy more effective.

Make Your Content Shareable.

Content marketing generates 3 times more leads per dollar, according to several studies. Therefore, the more your content is shared and spread from network to network, the more likely you are to keep the pipeline filled with new leads. However, in order to get more social media post shares, you need to have a good understanding of your ideal customers and what they like. Have you looked into your audience analytics recently? If not, that would be a good place to start.

Without knowing who is the most likely to see your messages on a certain social media channel, how can you expect to create a message that provides value to them? It’s easy to lose focus on delivering a strong enough value proposition that gets your intended audience to act, so make sure you proofread the full article again before publishing it for the public to see. In particular, posts that are able to connect with readers on a personal level are known to experience higher share rates. In the end, all it really comes down to is delivering your audience wants and doing so on brand.

Use a Strong Call-to-Action.

You might think this goes without saying, but you’d be surprised how many posts we come across that don’t have a strong call-to-action.

You need to strategically guide your audience to take the desired action, such as visiting a specific page on your website.

A clear and accurate headline to describe what readers can expect to see when they click through to your website is also a necessity. However, the most important key is to provide content best suited for your audience – content that delivers value and relates your business.

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