You already know that your logo, your tagline, and your service offerings are key aspects of your brand. But what else is?
Branding is all of those things and so much more! Nearly every element of your company and its public-facing touch points provide an opportunity to showcase your value proposition, your personality, your care for your clients – your brand – to your audience. The real art and science of branding begins when you strive to synch all those different elements to create a brand that oozes out of all your business details, many of which you might be overlooking. It’s not easy to do! And you’re right, your business can probably survive without this next-level attention to detail. However, harnessing these moments can make a substantial impact on your company and people’s perception of it.
Developing a brand requires really tuning in to its consistent use. Your company should look and sound the same on your website as it sounds on Instagram as your team does when they answer the phone. If this has your gears turning, here are a few places you should look to bless with some sprinkles of branding.
Colors and fonts
- Building a visual brand identity. Colors and fonts help to give an intangible thing (your brand), some more firmly grasped qualities. They evoke emotions, nodding to how an audience should feel and think of your brand. The fonts you use and the colors you put them in give your brand a visual identity to rest on and your audience a style to associate you with. It helps the consumer recognize you as you!
- Maintaining consistency. Consistency with colors and fonts across mediums is key to maintaining a look and feel for your brand and will make it look particularly polished. Your brand colors and fonts are the heartbeat of your brand. Good typography works silently to support the words it spells out, enhancing the personality of the words without being obtrusive.
Lesser-visited pages of your website
- Accompanying your audience. It’s tempting to use preloaded lingo on lower-traffic pages of your site – it’s there and it’s easy. However, even on seemingly run-of-the-mill pages, there is an opportunity for a little sprinkle of branding. Show some personality and let your audience know you’re with them at every step in their customer journey!
- Matching your voice. You want to round out the experience and have consistent language throughout all pages of your website, especially if you worked hard to curate things like the homepage. Prevent it from sounding disjointed from page to page! We’ve all read plenty of websites, it’s clear when language isn’t tweaked for a custom experience. Here’s a little push to take that last step and keep all your webpages in the same voice.
Responses to online reviews
- Delivering the cherry on top. Your voice is your brand is your communication is your personality is your customer service. Assure your customers that you hear them and you’re connecting with them personally. Imagine how you might respectfully respond to feedback, either positive or negative, in person. You want that to translate to your review responses as well! Many people, especially potential customers, read reviews before taking the next step towards working with your business. Leave them with the right impression and give them a taste of what it means to work with you.
Bottom line: Your branding doesn’t have to be the most modern, the sleekest, or the most expensive. What it should be is consistent. Making sure your customers have a consistent experience with your brand wherever they are engaging is the secret to creating a polished, professional look that will engender trust and credibility in your work. People will know what to expect from you, and hopefully, they’ll keep coming back for more!
If you need an extra hand shaping up these aspects of your business or any others that come to mind, Fuzzy Duck is happy to help. See our past work on logos, websites, and more for a little further inspiration.