SEO has become a crucial strategy to increase traffic to your website.

SEO stands for search engine optimization and it is the process of driving traffic from relevant searches on major search engines like Google, Bing and Yahoo. SEO occurs when content is shared and then ranked on what the search engine considers most relevant to users. For example, if you owned an Italian restaurant in St. Paul, Minnesota, you would want people Googling “Italian restaurant near me” to see your restaurant first among results. While the algorithms behind the rankings are extremely complex, there are a few simple ways you can improve your SEO score to rank higher on search engines.

Keywords
Take some time and think about what words people use to search for your website. Make sure those keywords are used in the first words of your page titles, in your content and in your image titles.

Make Navigation Simple
Search engines do not track image links or animated Flash links. Build clear links that are simple.

Build A Social Media Presence
Sharing information on social media is a great way to link back to your site. If people find your information interesting, they will link to your site and the spiderweb effect takes place, increasing your SEO.

Tracking Results
There are many services offered to help keep track of your website’s SEO. You can view how many people are clicking on your site, how long they are there, what they click on, etc. The benefit is, once you analyze the results, you have the ability to change up your plan and try something new to see if it gets better results.

Build Your Content
Content is where SEO comes from. Make sure the content on your website is thought out with keywords. Blogs on websites are beneficial because they are generally kept on topic and are continually being updated, increasing your SEO.

There are endless ways to help increase your SEO, so sometimes it can be confusing and overwhelming, Fuzzy Duck can help. For more information from our skilled web team contact us today!