6 Email Content Ideas for Your Small Business

Email marketing has become one of the most reliably positive digital marketing channels to invest in. It has a high return on investment, requires little budget, and generates immediate datapoints as feedback. Email marketing is a great tool for your business! But what are you supposed to be emailing people about? If you’re ready to dive into the email party, but you’re not quite sure what to say to your audience as you arrive, this one’s for you!

One of the most common roadblocks small business owners face when producing any content – from email to social media – is what to post. Well, we’re here to cure your blank page syndrome.

But, before we go there, remember to make sure you’ve set your strategy. Your goals will shape your content. Once you’re clear on what your desired outcomes will be, know that you don’t have to reinvent the wheel with each email you send. Working within the framework of a specific goal can help you develop templates for your content and get into a groove.

Without further ado, here are a few ideas you can fold into your email planning!

1. Newsletters and Company Updates

Regular newsletters help you stay visible and top of mind with your audience. It’s a great opportunity to share what’s new and reinforce your brand message. This content type might be for you if you’re looking to deepen connections with your audience or build brand awareness. Your newsletter could include an insider look at new offerings, project highlights, blog posts, updates regarding your team. It should feel timely and useful to your audience!

2. Educational Content and How-Tos

Be the expert of your industry! Sometimes we forget about the insider knowledge we operate with every day. Your audience could benefit from your insights. Share tips that can make lives easier, help them better use your products, or maybe are just kinda fun! Depending on your brand voice, you can get creative. Remember you’re the expert and you’re trying to help your audience.

3. Customer Testimonials or Reviews

Have a slough of sweet reviews coming in? Why not share those? Social proof is powerful. Featuring happy customers not only builds trust but also shows potential clients what it’s like to work with you. If you’re looking to up the impact, you could ask past clients if you could include a photo of the work you did for them.

4. Seasonal Offers or Promotions

Holidays, seasons, or special events can be all the reason you need to offer a limited-time deal. Maybe it’s a special discount, bonus, or simply a time-sensitive offering that can create urgency and drive business.

5. Recommended Resources

You don’t have to create everything yourself. Maybe there are some go-to industry resources you enjoy. Could any of those be useful to your clients? Using a branded template, it could be appropriate to share useful content like articles, podcasts, or videos that your audience would appreciate – valuable information even if it didn’t come from you. This positions you as a helpful resource and industry expert, not just a seller. It also signals that you’re interested in continuous learning as well.

6. Event Content or Product Launches

Emails are the perfect medium to make your subscribers feel like real insiders. If you have any exclusive news to share, a great place to share it first is via email. You might be launching a new product or service, hinting at a rebrand, or hosting an event in the future. Invite your subscribers to be the first to know. People love being included in an inner-circle, slide that special news right into the inboxes of your most-engaged.

Whether you need help with account setup, planning, writing, or campaign automation, we can create a strategy that works for your business.