A.I. and the Future of Marketing

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Artificial intelligence might stir up images of a Kubrick inspired distopia, but in reality most of us are engaging with it on a daily basis without even noticing it. Artificial intelligence, or A.I. for short, can be most simply described as machines using programmed intelligence to find solutions to problems traditionally managed by humans.

Take Google for example. Every time the search engine suggests a search, A.I. is at work to make assumptions about your past search history, location and more to help fill in the blank. This technological advancement has also paved the way for a new form of marketing known as A.I.M. (artificial intelligence marketing). Here are a few easy ways to bring the future to your marketing strategies.

1. Email Marketing

Two-way communication with consumers is ideal. According to a 2016 study from Demand Metric, personalized content resulted in messaging being 80 percent more effective than traditional one-size-fits-all content. A.I. email algorithms use a variety of factors to help build key segments of email lists. These lists can help customize content to consumers interested in each specific niche.

Image Source: Demand Metric 2016

Image Source: Demand Metric 2016

2. Search Engine Optimization

With the help of platforms like Google AdWords, marketers can pay to be at the top of the queue when it comes to searches. Now, artificial intelligence makes that process even easier by searching out keywords that competitors aren’t using and buying optimal ad space based on time and placement. Using A.I. platforms, you can simply input ideal customer information and let the algorithms do the rest.

3. Influencer Marketing

By tying brands to key influencers in each market, goods and services can take on the identities of those people. A.I. can help search through a seemingly never-ending pool of bloggers to find those with character traits that match your brand and ideal consumer.

While these features are only the tip of the iceberg for the future of A.I. in marketing they are good examples of how to incorporate efficient technology into your existing marketing plan. For more information or assistance incorporating the most current technology into your digital marketing efforts, email Fuzzy Duck today!