How To “PIVOT!” Your Content


In a world that has been so upside-down and chaotic for nearly two years, we have all been inundated with story after story filled with fear and uncertainty. Businesses have struggled to stay afloat and are trying everything they can to keep their heads above the water. My guess is, you feel that growing your audience seems nearly impossible. Many businesses have been trying every trick in the book, but there’s little to no growth. So, what can businesses do? Is it time to pivot your marketing strategy and social media efforts?

This GIF can accurately represent businesses and their audiences. Think of Chandler and Rachel as the business owners, Ross as the audience, and the couch as the content. Businesses have been trying to figure out how to get their content noticed and speak to their audience in a positive way, but this can be a daunting task. The audience is getting bored or even annoyed with the businesses not speaking to them or knowing their needs. They want something else, something different. They are basically screaming “PIVOT!” and businesses need to start listening.

From my own research and experience, I have pulled together a few tactics I’ve seen that seem to be working for businesses on a broad spectrum. The following tactics really seem to be resonating with target audiences.

Keep it Light!

People really want to laugh and have fun right now. Whether it’s a funny meme or a video of your team doing something non-work related, or even witty wording in a post, keep it light. 

Consistency is Key!

I have said this in many articles before and I will never stop saying it, but consistency is key. There is a sense of security given to your audience when consistency is present. They know what to expect. This doesn’t just apply to your posting schedule, but also in the content, the tone, and how you engage with your audience.

Throw it Back!

Right now there are a lot of examples where content and products are being “thrown back” to the 80’s and 90’s, and Gen X and Millennials are eating it up. Whether it’s fanny packs, Trapper Keepers, or even retro cooler designs… products are getting a ‘new’ retro look. It’s all back and it’s selling!

You’ve also probably even seen many videos or blogs along the lines of “If You Grew Up in the 80’s, This Was Your Childhood…” while images of toys and games from back in the day scroll by. Like this blog post, for example: 

I don’t know about you, but #27 just unlocked a core memory from my childhood. I totally forgot about those! 

This type of content draws a lot of attention wherever it’s shared. Try coming up with your own “throwback” content based on your experiences growing up and see what happens.

Do Something Unexpected!

Yes, I know I recommended being consistent, BUT sometimes businesses need to shake it up by doing something unexpected. For example, if your business has never done a contest or a giveaway, then now is the perfect time. People love free stuff and giveaways are a great way to grow your audience and get people to engage with your content. Don’t be too stingy on the giveaway either. If it’s a gift card giveaway, try doing $50 or even $100 instead of $25. Your audience wants their engagement to feel ‘worth it.’ And a little investment can go a long way.


Content creation is always changing and if you have an idea, try it out. It’s all about trial and error and figuring out what works for you and your business. 

Do you want more ideas? Or, do you have an idea, but you’re not quite sure how to fully implement it? Reach out to Fuzzy Duck for a free consultation and let’s get started!


  • CJ Haag

    In her role as Fuzzy Duck’s Social Media & Content Specialist, CJ’s design eye shines through the thoughtfully crafted social posts, reels, and email blasts she delivers to our clients. She’s cultivated her knack for branding and digital marketing strategy in various positions over the last 15 years, always combining design, video production, and marketing efforts. Her passion for deep connection and storytelling inform her approach to digital media.