Are your social media account images up-to-date and looking sharp for 2024? The page formats of social media profiles change and evolve often as social networks get updated, and their image sizes and formats change along with them. What’s more, profile pictures, cover photos, post images, and more all have their own ideal dimensions that differ across platforms. For optimal viewing, it’s best to know and follow each platform’s image standards. That is to say, using the same image from 2010 on all your social profiles just isn’t cutting it these days! High-quality, correctly-sized images help to put your best foot forward on social and make a good impression with potential customers and loyal fans alike. I’ve included info on the most common profile elements below in the article but we also have a COMPLETE LIST of the latest specs and image tips in a comprehensive guide available to you as a FREE download.

To get the COMPLETE GUIDE with all platform image guidelines, post tips, and more, just complete the form below. Happy posting!

Facebook

Profile Photo: 170 x 170 px
Profile photos are small and should be simple and not too busy. This is a great place to use your business logo as a page identifier. The profile photo displays in a circle format so be sure to have your image optimized properly as the outside of the image may be cut off.

Cover Photo: 851 x 315 px
Keep in mind that it’s important to pay attention to the design of your cover photo. These photos shouldn’t be too busy or filled with much copy. Use a high-quality photo or graphic that represents your brand or showcases your products.

For dimensions and tips on post photos, stories, and event banners, complete the form below and get our downloadable guide!

Instagram

Profile Photo: 320 x 320 px
Your Instagram profile photo will be in a circle format. So, when choosing or creating your profile pic, keep the round shape in mind as it will crop out space around it to format your photo as a circle.

For dimensions and tips on post photos, stories, and reels, complete the form below and get our downloadable guide!

X (Twitter)

Profile Photo: 400 x 400 px
Using your business’ logo for your X/Twitter account profile photo is your best option. You’ll want to keep your profile and cover photo images the same across all social platforms for best branding practices and easy identification for anyone who may be looking for your business.

Cover Photo: 1500 x 500 px
The X/Twitter cover photo is a unique size. It’s very narrow, so creating a custom image or even using a specific photo must be thought out to best utilize this aspect ratio. Again, keep this cover photo clean and simple.

Post Photos:
Square: 1080 x 1080 px
Landscape: 1600 x 900 px
Portrait: 1080 x 1350 px

For dimensions and tips on post photos, complete the form below and get our downloadable guide!

Pinterest

Profile Photo: 165 x 165 px
Again, with Pinterest’s profile pic, you’ll be dealing with a round size to consider. It’s best to use your business logo.

Cover Photo: 800 x 450 px
The cover photo is available for business accounts only and should be similar to any other cover photo that you have displayed on all of your social media accounts.

For dimensions and tips on pin images, complete the form below and get our downloadable guide!

LinkedIn

Profile Image: 400 x 400 px
The LinkedIn profile image should simply be your company’s logo.

Cover Photo: 1128 x 191 px
The LinkedIn cover photos are very narrow. Not only is the cover photo narrow, but the profile image overlaps onto the cover photo. You might have to adjust your cover photo image several times before you get it just right for your profile. Try to use very little copy on the LinkedIn cover photo as it becomes pretty difficult to read.

For dimensions and tips on post photos, complete the form below and get our downloadable guide!

YouTube

Profile Photo: 800 x 800
Again, another circle profile pic to be considered.

Channel Cover Photo: 2560 x 1440 px
YouTube’s channel cover photo has changed multiple times over the years. Creating an eye-catching graphic or high-resolution photo that best utilizes this space is important. Just remember to create a cover photo that clearly speaks to your brand’s voice.

For dimensions and tips on videos and shorts, complete the form below and get our downloadable guide!

TikTok

Profile Photo: 200 x 200
Again, another circle profile pic to be considered.

For dimensions and tips on videos, complete the form below and get our downloadable guide!