Creating a logo can feel like a daunting task. How can a business encapsulate their personality and effectively convey who they are and what they do…without going overboard? Whether you are creating a new logo or refreshing an existing logo, there are some considerations that may help ensure a successful outcome.
Your Logo Should Reflect the Personality of your Business
Playful or serious? Traditional or modern? What adjectives come to mind when thinking about your business? What is the emotional reaction you’d like to evoke from your audience when they see your logo? Spending time reflecting on the culture and vision of your company, as well as your audience, will help lead to a successful logo that accurately reflects its personality.
The Owl and the Octopus logos and characters reflect a fun and playful feeling, perfect for a toy store!
When a Wordmark Isn’t Enough
What components will make up your logo? What if a wordmark or custom lettering isn’t enough to capture your brand? The creation of an icon to use in conjunction with a wordmark can be an effective way to make your logo memorable.
Well established brands like Nike and Target are immediately recognizable simply by seeing a swoosh or a bullseye, respectively. Or, perhaps your business lends itself to include a character. At Fuzzy Duck, we have helped several businesses with the creation of unique characters that help make the company shine and stand out in a crowd.
The creation of an icon to use in conjunction with a wordmark can be an effective way to make your logo memorable.
The Temptation of Trends
Trends exist in all facets of life and can be found not just in logo design, but also interior design, fashion, and the automobile industry, to name a few. As we become surrounded by certain looks and styles, it’s tempting to embrace those trends of the moment. However, it’s best to steer clear of those temptations! Doing so will help your logo stand out in a crowd…and most importantly…withstand the test of time.
Where and how will your logo be seen? Solely on a website? Perhaps you will create some stationery, or advertise in your local paper. It’s impossible to know all the ways your logo will be used, but there are some things to keep in mind so that you’re ready for any circumstance.
For instance, if your business is “Super Silly Sidewalk Chalk,” there may be times when having the words strung along on one line will be perfect. To remain flexible, however, stacking the words will allow greater use of your logo in circumstances where width is limited.
Are you sponsoring a local sports team? If so, the printing of your logo may only be possible in a solid color on their jerseys. Another scenario might be advertising on a paper with printing restrictions. Having a logo that is strong in both black and white and color will prepare you for however, your logo may appear.
Stacking the words will allow greater use of your logo in circumstances where width is limited.
Simplicity Can Be Your Friend
Considering some of the ways your logo may be used can lead you to ask some additional important questions. Will my desired design work as a small size? Will intricate details and/or words be visible (or noticeable) when scaled down for a business card? Avoiding extraneous elements and/or words will help give your logo a visual impact and increase its memorability.
Avoiding extraneous elements and/or words will help give your logo a visual impact and increase its memorability.
Are you currently in need of a new logo or a redesign of your current logo? Maybe you have a clear vision but aren’t sure where to start? We’d love to talk! Contact us by clicking the button below to set up your FREE consultation.