Logos That Shaped 2025

A logo is one of the most important aspects of your brand. It’s the iconic imagery that will come to mind first when someone thinks of your company. A memorable logo can be the difference between standing out and being passed over. So, it’s pretty important to get it right.

We love creating logos at Fuzzy Duck. While the pressure is high to make it perfect, there’s something really special about a blank slate. Unlimited creativity is essential to bring a brand to life.

Have you ever thought about how many different shades of green are out there? We have! Color is one aspect of a logo that cannot be ignored, especially when it’s part of your name. When Green Spirit came to us for a new logo, it was clear they needed a color palette that says: your home is in good hands.

There’s a lot of behind the scenes work that comes with picking the perfect color. From one device to another, colors can look very different, and even more so when it finally goes to print. We worked hand-in-hand with Green Spirit to ensure their signature green would look right on every screen and each printed element. It might seem like a small detail, but it makes a big difference in how customers perceive a brand. Getting those little details right is what we’re here for.

Home maintenance can be daunting in the best of times, but with historic homes the challenges are even bigger. Legacy had a clear vision in mind when they came to Fuzzy Duck for support. They wanted something timeless and aspirational that could easily show the projects they are capable of managing.

We love a project that allows us to flex our creative muscles. Recreating the iconic “Les Buissonnets” home as an illustration was a labor of patience and dedication, but oh so worth it. Attention to detail is a principle Fuzzy Duck and Legacy share, and we were thrilled to deliver a logo that embodied that.

The hexagon is an essential shape for building, distributing weight evenly and creating stability through connection. The pyramid, composed of nature’s strongest shape, the triangle, offers a similar sense of strength. Together, these forms reflect Amethyst’s philosophy: recovery is built on dignity, healing, and hope. Three distinct principles that work together to create balance and support a healthier future.

Amethyst posed an interesting challenge for us. They needed two logos that were distinct enough to stand on their own, but cohesive enough to live under the same brand. Our solution? Gradient tones and geometric elements tie Amethyst’s Recovery Solutions and Behavioral Healthcare services together, while also establishing a foundation for future expansions.

Executive leadership coaching is rooted in the idea that strong fundamentals create the conditions for long-term success. So, when it came time for Jeffery Cook to launch his own coaching enterprise, he knew exactly where to start. Simple, grounded, and enduring, the 8 Roots Coaching brand reflects steady growth built from deep experience. The image of a grand Oak was a natural fit.

A key part of each project we take on is education. We want to help our clients utilize their new assets to the fullest. A logo is not only a key brand element, but it’s a way to polish existing marketing materials and tie together business functions.  Along with his logo, Jeffery received a comprehensive document to help him understand where to use it and how to update his own collateral.

Did one of these logos catch your eye? Did something spark an idea for a brand refresh? We would love to talk with you!