Trailhead is a consulting company created to help people in need of skills assessment guidance as they decide to join, or rejoin, the workforce. They came to Fuzzy Duck with a great foundation and a great vision but in need of a little bit of strategic guidance on how to garner their presence. To help Trailhead achieve their vision, we started by identifying their audiences. We identified several different groups to target marketing efforts at and delivered this in a concise marketing plan.
Additionally, we analyzed their existing website, made suggestions to web presence and launched a consistent look and feel across social media platforms. To round out the project, our great design team laid out flyers and completely developed a direct mail promotion.