Project Profile
Pimushe Resort
Pimushe Resort is a lakeside getaway outside of Bemidji, MN. With beautiful pinewood cabins hidden in Chippewa National Forest, the property is the up-north destination of your Minnesotan dreams! Fuzzy Duck designed and developed a new website for them to keep this family business with the times. Our main goal with the project was to provide their site with an updated look. As part of this, we reworked their logo and created a site feel based on the logo’s colors and modern finishes. Additionally, we reviewed the site’s strategy for internal linking to strengthen its SEO reach. Finally, we updated the language on the site to more prominently feature calls to action, and therefore, drive business. All of these goals were accomplished on a site that can be easily updated by resort staff should the need arise.
Visual Identity
Brand Color Discovery and Logo Finalization
In our collaboration with Pimushe Resort, we refined their brand identity. Our team made critical modifications to their existing logo, ensuring it perfectly encapsulated their essence. Additionally, through a thorough exploration of color palettes, we discovered the ideal brand colors that resonate with Pimushe’s values and vision.