MascotLab Character Brief

The following is a list of questions to help establish the creative direction for your new MascotLab Character.

These Briefs are important!

The more detailed you can be in the information you provide, the closer our initial concepts will be to your vision and the sooner we will be able to reach our goal.

We appreciate your cooperation and look forward to bringing your vision to life!

Feel free to email any additional questions or information you may have in addition to this form.

  • Feel free to add any additional thoughts or comments
  • Please describe in your own words a description of the mascot you are looking to create.
    Select the species/type of character you have in mind (if any).
  • Feel free to add any additional thoughts or comments
    Select the word or words that best describe the desired image or personality portrayed by your character.
  • Feel free to add any additional thoughts or comments
    Select the word or words above that best describe the physical characteristics of your character.
  • Feel free to add any additional thoughts or comments
  • Please indicate any specific target audience that this mascot/character is being created for or needs to appeal to. IE: Children ages 4-9, Small Business Owners, General Consumers.
  • Briefly state any facial expression or emotional state of character (ie: sad, angry, happy). This can be used for the character's overall emotional state or simply used for this initial pose.
  • Briefly describe any clothing or props (ie: cell phone, product) you would want the character to be wearing or holding. This includes any headwear and/or footwear.

    Select one or a combination of the styles listed above that you have in mind for your character.

    See visual references of styles or style combinations above. Of course, other styles are available so let us know if you have a sample of a style that you like and we will do our best to create something along those lines or with a new twist.

    Select a preferred gender (if any) for your character.
    Determine the approximate age group (if any) you imagine your character to be.
  • Briefly describe any specific profession of your character (ie: teacher, businessman, etc).
  • Briefly describe any specifics you had in mind for this initial pose.
  • Are their any specific colors you would like incorporated into your character (ie: established brand or corporate colors)? Please indicate PMS colors when available.
    Please indicate from list above the anticipated purpose or goal of this mascot / character
    Please inicate from list above what the character will be directly or indirectly associated with
    Please indicate from list above all anticipated or potential uses of character (check all that apply)
  • Accepted file types: jpg, gif, tif.
    Feel free to upload any reference images or documents that you feel would be beneficial to the illustrator working on your character. Acceptable file formats include jpeg, gif, tif, and should not be more than 5MB in size.
  • Feel free to share any explanation of the files being uploaded