Westside Family Dentistry, formerly known as Wayzata Family Dentistry, is a family, cosmetic, and restorative dental office located in Wayzata, Minnesota. They engaged Fuzzy Duck to execute a rebrand for their business. We worked closely with them to make the process less overwhelming and more organized, walking them through it all from beginning to end. Having always prided themselves on furthering their education and pursuing the latest technology in their dentistry, they hoped to carry this attitude throughout their business practices.

First things first, we ideated a new name, logo, and color palette to equip them with an updated and clean look. We tried many combinations of words, icons, and colors to get it just right and have it be something the former Wayzata Family Dentistry could stand behind proudly. Find a snippet of the iterations in the images below.

Another central goal of the project was to revamp their website. Fuzzy Duck’s web designers worked to get them a site that was as clean and modern as their new branding. Its imagery nods to their mission of providing dental care to patients of all ages. Additionally, we integrated a patient portal and payment portal into the site, neither of which their previous website had.

To really take the rebrand full circle, Fuzzy Duck set the Westside staff up with branded email addresses and changed over their existing business documents to their new brand identity.

It was an honor to help shepherd the team at Westside Family Dentistry through this time of change and create a renewed identity. Visit their new website and see all the elements coming together here.